In this Policy you will find information about this:
• What are cookies and what are their types,
• What Internet technologies are used on our Website,
• What data we process,
• How and for what purposes we use the data,
• To whom and how we send data,
• For how long we store the information contained in cookies.
The Leader’s Sp. z o.o. with its registered office in at Fryderyka Chopina Street 5a, lok 5, , 00-559 Warsaw, Poland, KRS: 0000942218 NIP: 7011065099, REGON: 52082118300000, e-mail address: firstname.lastname@example.org.
2. What are cookies?
Cookies are IT data, in particular small text information, stored on the users’ final device, e.g. on a computer, tablet, or cell phone, which can be read by our ICT system (our own cookies) or the ICT system of third parties (third-party cookies). These cookies allow us to recognize a user’s device and appropriately display a website tailored to the user’s individual preferences, allow the website to be displayed in the user’s language “remembered” by these cookies, and use other Website settings selected by the user. “Cookies” usually contain the name of the website from which they come, the time they are stored on the end device and a unique number.
A pixel is a software code that allows you to track Website Visitors and their behavior on websites where pixels are deployed. This can range from basic tracking of whether a person has visited a Website to detailed tracking of actions such as adding a product to a shopping cart, selecting a product, submitting a form, etc. The pixel can send the collected information to a third party, i.e. the code provider.
We use the cookies and other Internet technologies we use to:
a. To ensure the operation, security and reliability of our Website;
b. to adapt the content of the Website to the User’s or Visitor’s preferences and optimize the use of the Website. These files allow us to record the User’s choices regarding language, browser, settings of selected elements of the Website or opt-out of profiled advertisements, as well as to record information about the User’s location;
c. to analyze and create statistics that help to understand how Visitors to the Website use its functionality, which allows to improve its structure and content;
d. for advertising purposes (including remarketing, retargeting) and linking to social media, displaying behavioral advertising using the Google Ads tool to provide Visitors and Customers with advertising content tailored to their interests or profiles, may also be used to display advertisements outside the pages of the Website (also using so-called third party cookies), i.e. with our advertising partners. Our goal is to develop an advertising offer that is attractive and beneficial to our audience, so within the framework of behavioral advertising, Customers and Visitors may see primarily information about products or services they have already viewed or checked out on our Site.
4. Do cookies process personal data?
Yes, selected cookies may process your personal data in certain situations. The processing of personal data from cookies or similar technologies on our Website is done for the purposes of ensuring the functioning of the Website, customizing the Website to the preferences of Visitors and Customers, or analytical purposes. The processing is carried out on the basis of our legitimate interest. We would like to point out that the legal basis for the processing of personal data for advertising, statistical purposes will always be your additional and explicit consent, expressed by making a selection and checking the checkbox during the cookie consent process.
When a Visitor or User uses the Website, cookies are used to identify his or her browser or device – cookies collect various types of information that, in principle, do not constitute personal data. However, some information, depending on its content and use, may be linked to a specific person – attributing certain behaviors to a specific Visitor or User, such as by linking them to a specific e-mail address – and thus be considered personal data.
7. Can I change my mind about using cookies?
8. How can I further manage my privacy?
If you want to further manage your privacy, we’ve included a list of tools that can help:
a. cookie settings within your web browser;
• Google Chrome: Settings -> Show advanced settings -> Privacy -> Content settings -> Cookies.
• Internet Explorer cookies can be modified from: Tools -> Internet Options -> Privacy;
• Internet Explorer cookies can be modified from: Tools -> Internet Options -> Privacy;
b. Browser plug-ins that support cookie management, e.g. ghostery
c. Additional software that manages cookies
d. incognito mode in the web browser,
e. behavioral advertising settings, such as youronlinechoices.com,
f. A mechanism for managing cookies from within our website,
g. Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout,
h. Google Ads Settings: https://adssettings.google.com/
9. Are cookies harmful?
The cookies we use are not harmful to the Visitor and the Customer, nor to the computer, cell phone or terminal device used by them, so we recommend that you do not disable them in your browsers.
The so-called harmless cookies are necessary for the proper operation of the Website, needed to enable the functionality of the Website, but their operation has nothing to do with tracking the user.
We also use so-called “research cookies” on our Site, which we use to track Visitors to the Site, but do not include information that allows (without having other data) to identify a specific user. We use profiling in certain situations.
10. What kind of proprietary cookies do we use?
We use first party cookies to ensure the proper operation of the Website. Our cookies are intended to make it easier for you to use our Website and, in particular, the functionality of the Website.
11. Do we use third-party cookies?
Yes. Our Website, in order to optimize its functioning, also uses third-party cookies. We also use third-party cookies for analytical, and statistical purposes. Cookies also allow us to tailor advertising and marketing content to your tastes. Cookies are also used to improve the usability and personalization of the content of the Website.
12. What specific cookies, pixels and IT tools do we use?
Google Analytics. We use Google Analytics, a tool provided by Google Ireland Limited (registered number: 368047) with registered office at: Gordon House, Barrow Street, Dublin 4, Ireland. This allows us to create statistics and analysis to improve the performance of the Website.
Google Analytics automatically collects information about the use of our Site. Importantly, we have IP anonymization enabled. Therefore, Google does not receive personal information from us that could be based on an IP number in combination with other data about Visitors or Customers.
If you are interested in the details related to Google Analytics data processing, we encourage you to read the document developed by Google: https://support.google.com/analytics/answer/6004245.
Google Ads (formerly Google Adwords)- conversion and remarketing. We use the Google Ads tool, provided by Google Ireland Limited (registered number: 368047) with registered office at: Gordon House, Barrow Street, Dublin 4, Ireland. This allows us to attract attention to our content and offers through advertising material on external websites. We analyze data from advertising campaigns in order to optimize advertising activities. The advertising materials are provided by Google through so-called “Ad Servers”. For this purpose, we use server cookies through which certain parameters for measuring the success of outreach, such as ad placement or user clicks can be measured. If you access our website through a Google ad, Google Ads will store a cookie on your device. For these cookies, a unique cookie identifier, the number of impressions per ad placement (frequency), the last display (relevant to post-display conversions), and opt-out information (an indication of which user does not wish to be considered further) are typically stored for value analysis purposes. Cookies allow Google to recognize your web browser. We do not collect or process any personal data on the basis of the aforementioned advertising measures. We do not obtain other data, we cannot identify users based on the information obtained. Due to the marketing tools used, your browser automatically starts a connection to the Google server. Even if you are not registered with any Google service or are not logged in, it is possible that network providers may obtain and store your IP address.
We also use a remarketing tool in Google Ads, which allows us to present users of our website with ads based on their interests from other websites belonging to Google’s advertising network. For this purpose, Google stores cookies in the browsers of users who visit certain Google services or websites on the Google Display Network to uniquely identify the browser on a particular device.
We encourage you to read the documents on GDPR and Google Ads: https://ads.google.com/intl/pl_pl/home/faq/gdpr/.
Hotjar – Our Site uses solutions provided by Hotjar Ltd, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta. Hotjar allows us to analyze the behavior of users visiting our site. Hotjar compiles information about how users use the site, which is generated through tracking code and cookies, and is then transferred to and stored on Hotjar’s servers. Hotjar’s tracking code may collect the following categories of information: the IP address of the device (but in a way that is encoded and prevents identification of the user), the email address and the name of the user, the type of device with its parameters and the type of browser, the location (only the name of the country from which the connection was made). We use the collected data to analyze and develop our website. Cookies used by Hotjar have varying durations – some expire after 365 days (permanent cookies), some immediately after the session ends (session cookies). Hotjar also allows PUSH notifications to function
13. How long do we keep cookies containing personal information?
Depending on the type, purpose and legal basis for the processing of cookies, the storage time for cookies ranges from 1 session to 2 years.
The cookies we collect containing the Visitor’s Personal Data will be stored until the Visitor objects. The Collector may delete Personal Data if it is not used for marketing purposes for 2 years unless the law obliges the Collector to process Personal Data longer.
Some of the personal data may be kept longer in case the Visitor has any claims against the Collector, or for the Collector’s claim or defense against claims (including those of third parties), for the period of limitation prescribed by law, in particular the Civil Code.
In any case, the longer term of storage of Personal Data is decisive.
14. Which social media tools do we use?
Our Website uses plug-ins and other social tools provided by social networks such as Facebook, Instagram and LinkedIn.
When displaying a Website containing such a plug-in, your browser will establish a direct connection to the servers of the social network Collectors (service providers). The content of the plug-in is transmitted by the respective service provider directly to your browser and integrated into the Website. Thanks to this integration, service providers receive information that your browser has displayed our Site, even if you do not have a profile with the respective service provider or are not logged in with them at the moment. Such information (along with your IP address) is sent by your browser directly to the provider’s server and stored there.
If you have logged in to one of the social networks, this service provider will be able to directly attribute your visit to our Site to your profile on the respective social network.
The purpose and scope of data collection and its further processing and use by service providers, including the possibility of contacting you, as well as your rights in this regard and the possibility of making settings to ensure the protection of your privacy are described in the privacy policies of individual service providers.
• LinkedIn – https://www.linkedin.com/legal/privacy-policy
If you do not want social networks to attribute the data collected during your visit to our Website directly to your profile on a particular service, you must log out of that service before visiting our Website. You can also completely prevent plug-ins from loading on the Website by using the appropriate extensions in your browser, such as blocking scripts.